Music Marketing

Launch Offers New Band Promo Competition

Emerging artists are getting a new promo channel with the debut of Who’s Next? — a showcase and competition from Yahoo!’s Launch. Four acts will be offered for fan consideration each month. Whichever band receives the most votes will film a live performance at the Launch studios and a streaming video of that performance will be featured on Launch’s Who’s Next? page. The first round will invite fans to choose from Reprise Records’ pop-goth My Chemical Romance, Hollywood’s pop rockers Ingram Hill, Lava’s Australian ohn Butler Trio and Vagrant’s emo favs Senses Fail. The winner will be announced Oct. 6.

hypebot: Why must it always be a competition?

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