Major Labels

Most Men Choosing Gaming Over Music

Gaming trumps music for most men according to new Nielson Soundscan Survey. Digital Music News reports that "according to the Nielsen finding, only DVDs are more popular than games among men, and that lead could change hands down the road. For the music industry, the gaming juggernaut shifts the focus away from file-sharing, which often receives heavy blame for music sales declines. It also puts renewed emphasis on deals that incorporate music into popular gaming titles, a major source of exposure for many acts. The survey coincides with robust sales figures from Sony, with the PlayStation Portable (PSP) selling more than 500,000 units in its first two retail days."

…As long as labels produce and promote music that fails to connect with an audience on an emotional and/or intellectual level listeners of both sexes will flock to other entertainment experiences. The solution? Start with great music – music and lyrics that matter.  Then use all that the new technologies offer to connect with and stay connected with your fans.

Share on: