Fuse Goes Interactive With SMS TV Hybrid
According to Digital Music News, "Upstart music video channel Fuse, owned by Cablevision, recently debuted a slate of shows that revolve around text-messaging. The programs – "Perfect Pair," "Heavy Texting" and "Dumped" – all focus on personal relationships, and create a game-like way for fans to test just how compatible they are with their mates. Some messages and responses will show up alongside the music video programming, keeping viewers glued to the action…"
"The highly interactive approach is designed to fit into the lifestyle of the typical Fuse viewer…For Cablevision, the text-to-TV strategy is part of a larger move towards new television formats…"