Gawker Media Launches Idolator Music Blog

Blog publisher Gawker Media has just launched music blog Idolator.  They claim to want to get beyond the snobishness of many of the current music and fan blogs, but their intial content seems to follow the standard Gawker celebrity/gossip/sensasionalism model.  Here is their manifesto:

"…We’re as obsessed with the music world as we are with the machinations behind it, and we’ll cover the people who are manufacturing the latest band buzz, whether it’s an old-guard standby (Rolling Stone), an absurdly powerful new-media turk (Pitchfork), or an agenda-pimping blogger (take your pick).

"Of course, being music lovers ourselves, we also want to steer you in the direction of a good song or artist, which we’ll do every day. We aim to be discerning, but not snobby. And every time we introduce you to a new artist, we promise to wait at least three months before starting our own backlash against them." (more)