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EMI Pacts With Thumbplay For Ringtones

Thumbplay, an online retailer of mobile entertainment content has partnered with EMI Music to sell ringtones from EMI’s current artists and catalog including labels Astralwerks, Blue Note, Capitol, ThumbplayCapitol  Nashville, EMI Christian Music Group, EMI Televisa Music Manhattan and Virgin. Consumers can purchase content through both subscription and a la carte options, downloaded “over the air” directly to the consumer’s handset, and billed directly to the consumer’s carrier bill.Emi_76 

EMI's move is part of a widening trend that finds labels cutting out mobile content middlemen and going straight to providers with deeper offerings and to obtain higher profit margins. Thumbplay has more than 50,000 pieces of mobile entertainment content under license including ringtones, wallpapers, games and text-based services. 

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