International communication and branding agency Heartbeats International has released a manual for bands and artists on how to build a successful strategy to attract brands. Jakob Lusensky, CEO & Founder of Heartbeats, and his team authored this insightful report.
"Working in the field of brands and music we have seen a need for education of not only brand people, but also of artists and the music industry," says Lusensky who also blogs at Sounds Like Branding. "There are many pitfalls to avoid, and working with brands is not the way for all artists or bands. Within ‘The Manual’ we present a model for how bands and artists can position themselves in order to attract brands, and take control over their musical careers."