Apps & Mobile

Blackberry Launches BBM Music Service & It’s D.O.A.

image from www.google.com (UPDATE 2) As anticipated, RIM has launched its BBM Music service in beta. Built as part of BlackBerry Messaging, BBM Music is a "social music sharing and discovery service" rather than a traditional streaming or download portal. For $5 a month, users get unlimited streaming of 50 songs and can share streams those songs with as many friend as they want, as long as they are Blackberry subscribersas well. 

COMMENTARY:

Since music sharing is a two way street on BBM Music, the size of your library continues to grow as you add new friends. But since sharing tracks is more likely among those under 25 – who strongly favor iPhones and Android powered phones over Blackberry – it's hard to see how BBM Music will gain traction.

Plus, why pay not pay $5 more to get unlimited streaming from Spotify, Slacker or their competitors. Then there's the fact that Blackberry's market share is tanking…

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5 Comments

  1. This post is slightly misleading.
    Streaming is unlimited and from a catalogue, but only 50 songs can be cached to the device (like Spotify’s synchronised local playlists).
    Other points still stand though.

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