SFX Continues EDM Buying Spree with Plus Talent Acqusition
SFX Entertainment continues its buying spree of major EDM properties with the acquisition of Plus Talent, a leading talent agency, promoter and producer of events in Brazil. Plus Talent, founded 20 years ago by Luiz Eurico Klotz, Edo Van Duyn and Silvio Conchon, represents DJs and producers, books talent, and produces events and tours including TomorrowlandBrazil and the XXXperience Festival.
Tomorrowland Brazil, the latest in a series of global expansions of SFX's festival brand Tomorrowland, sold out in just three hours with a capacity of 180,000 over three days.
The expansion in Brazil builds on the previous announcement that SFX acquired a 50% stake in the holding company controlling Rock In Rio, the largest music festival in the world.