With Live Nation owned Ticketmaster the big dog in the fight, you can expect to see more consolidation in the ticketing space. Today's LN's chief concert promoting rival AEG made its first merger move.
Outbox AXS, founded in 2011 by partners AEG, Cirque du Soleil and industry veteran Jean-Francoys Brousseau, and digital ticketing and event marketing service Veritix have announced that they will merge.
The combined entity will partner the consumer-focused interface and ticketing platform of Outbox AXS, including AXS Invite and the AXS Waiting Room with Veritix’s season ticket management technology, including its digital, ID-based Flash Seats ticketing technology.
The combined companies will boast a significant roster of clients, providing select ticketing services to almost 25% of NBA teams and one-third of all MLS teams, as well as an extensive presence in other domestic and international sporting events and franchises.
“This partnership is about more than ticketing,” said Bryan Perez, President & CEO, Outbox AXS. “It’s about combining the best technology and services to create the only platform in the industry that engages with consumers beyond ticketing through every phase of the event lifecycle.”
“This is an exciting moment for Veritix and for all the teams, venues and organizations that believed in the value of innovating and evolving the platform that helps them run their businesses and create great experiences for fans,” stated Samuel Gerace, CEO, Veritix. “Our role in this industry has always been about more than ticketing and now we have a partnership that accelerates our vision of empowering teams and venues with the best solutions to drive insights and fan delight.” - Celebrity Access