Music videos continue to be one of the best ways to introduce potential fans to your band, but simply posting content on platforms like YouTube and Vevo is no guarantee it will get the kind of attention you're hoping for. This article looks at what you can do to attract viewers and ensure your hard work isn't wasted.
In a recent how-to piece for MusicThinkTank, Jørn Haanæs details the steps to take when launching new video content, from the nitty-gritty details involved in the uploading process, to how one should effectively promote the video once it goes live to ensure maximum reach.
"Sharing the video within your own social following is one thing, but organically appealing to strangers is a more daunting task. You must use YouTube’s full range of features in order to make your release as effective as it can be. This is crucial when determining how to get the best Search Engine Optimization (SEO). You can set most of these up while your video is uploading, so enjoy the nice, warm feeling of productivity while you wait for that progress bar to complete!"