While physical music may not sell like it once did, the merchandise table remains an excellent way for artists at all levels of notoriety to pull in serious cash, as well as promote their music by putting their merch out into the world. Here we look at seven different ways to step up your merch game.
In this latest from MusicThinkTank, Will Meyers offers up seven different techniques for driving up merch sales at your next show.
"It’s important to keep track of sales. You want to keep a log of each show separated by venue on a spreadsheet.
When you’re counting in and out of your merchandise at a show make sure to count by item and size; then mark down the total number of items broken down by their size. Divide the gross sales by the attendance at each show to get a per-head figure."