CD Baby has hired its first ever VP of International Development, Heli Del Moral; and tasked him with building the indie music publishing and distribution company’s business outside of North America and Europe. The hire comes on the heels of CD Baby's expansion in Europe with a new UK office and additions to its Latin America-based CD team.
Del Moral, who joins after stints in the international division of Disney's ESPN and Univision, will be based in the Portland CD Baby office starting September 4, 2018.
Like much of the CD Baby team, Del Moral also had a substantial creative career. He's won three Emmy awards and numerous Telly, Promax and other honors for his creative efforts.
He's also passionate about the music and entertainment industry and has profound admiration and respect for artists and their craft. “I believe that CD Baby is ideally positioned to expand its global reach and I am excited to work together with our international group to help artists around the world release their music, gain their independence and realize their dreams,” says Del Moral. “I can’t wait to see what we can achieve together.”
“We’re delighted to welcome Heli to the team. His deep knowledge and experience in growing international markets has been well demonstrated at ESPN and Univision,” remarks Tracy Maddux, CEO of CD Baby. “We’re excited to unleash his talents to help market and develop the CD Baby brand worldwide.”
Del Moral has served in leadership positions at some of the most influential brands in the media industry. For more than a decade, Del Moral worked at Disney as director of international marketing and promotion for ESPN and ESPN Deportes, driving profitability for the Latin America region, developing the European market and supporting business growth in Australia, sections of Africa, Asia and the Middle East.
Prior to Disney, Del Moral served 8 years as National Director of Marketing and Promotion at Univision Network, working closely with high-profile celebrities and music artists in the Hispanic market, building relationships and promotional content for artists and television programs, and as executive producer of network image.