Facebook’s Jess Keeley-Carter Joins WMG As SVP Global Digital Marketing
Warner Music Group has named Jess Keeley-Carter as SVP of Global Digital Marketing, Recorded Music. Keeley-Carter was previously at Facebook, where she oversaw Label Partnerships for Europe, the Middle East and Africa.
She previously worked for eight years for Universal Music Groups, as Global Digital Business Manager based in the UK and then at Universal Music Australia as Senior Director of Digital Strategy.
Based in London, Keeley-Carter will report to Jeremy Marsh, who was recently promoted to the role of Chief Global Marketing Officer, Recorded Music. In her new post, she becomes part of Warner’s central team of marketers, which works in tandem with the company’s global labels.
"breaking and sustaining an artist’s career across an ever-changing digital landscape is complex, requiring a smart combination of global oversight, local expertise and real-time coordination"
"I am extremely excited to be joining Warner at such an important time in the ongoing transformation of the recorded music industry. Not only is its roster of talent world-class, but the people who work to support it are some of the most dynamic and forward-thinking executives in the business,” said Keeley-Carter. “Breaking and sustaining an artist’s career across an ever-changing digital landscape is complex, requiring a smart combination of global oversight, local expertise and real-time coordination. I look forward to working with Warner’s talented international teams to harness this and drive the continued global success of the artists they represent. Thank you to both Jeremy and Max Lousada for this wonderful new opportunity.”
“Jess is one of the most forward-thinking, creative young execs at the intersection of entertainment and tech. She has genuine insight into how fans share, influence, and evangelize so that great music cascades across the globe,” said Marsh. “In today’s environment, it’s essential that we take a worldwide view of an artist’s career from day one. Jess will be an invaluable addition to our talented central marketing team, which is a powerful catalyst in igniting the passions of fans everywhere.”