Former Ticketmaster CEO Nathan Hubbard’s new Rival Ticketing has signed its first client, Kroenke Sports & Entertainment's Altitude Tickets, putting it in a position to compete with Ticketmaster, at least on paper.
“Anyone looking for a not-so-subtle hint that’s he’s planning to disrupt the ticketing space could probably point to his new company’s name, Rival, or his loquacious treatises on the ticket business, often posted on Twitter in long multi-tweet threads, closely followed and picked apart by ticketing insiders and hangers-on,” according to Dave Brooks of Amplify. “Today, we know Rival is more than just a name with Amplify exclusively reporting that Hubbard’s company has signed Altitude Tickets, the in-house ticketing platform for Kroenke Sports & Entertainment in Denver, as its first client.
“While we know little about the terms of the agreement, on paper, the deal could give Hubbard access to three professional sports teams, high profile Denver concerts and marque Colorado venues.”
Success in Denver could open Rival up to clients like the Los Angeles Rams or Kroenke’s $4 billion stadium project, Amplify speculated.