SiriusXM Creates Pandora Content Team For Podcasts, Playlists, More
SiriusXM has created its first Pandora “content team” focused on sharing content between the two platforms. The team will also create original content in music, sports and talk content ranging across comedy, politics, music and entertainment.
The team will report to SiriusXM’s Chief Content Officer, Scott Greenstein, and includes:
- Alex White, Pandora’s VP of Content and Programming
- Jeff Zuchowski, Pandora’s VP of Label Relations
- Bill Crandall, Pandora’s VP of Editorial Content
- Lindsay Bowen, Pandora’s Head of Podcasts and Entertainment Content Partnerships
“Creating a dedicated team of talented and forward-thinking people is the first step in delivering great content that drives usage and engagement on Pandora”, added Greenstein . "We can now approach content providers and artists with a much larger, multi-faceted platform," added Greenstein.
Last week, Pandora launched "Stories" empowering artists and other creators to add audio commentary to playlists and mix tapes.
“Blending the best of podcasts and playlists, Pandora is unleashing a new creative artform with Pandora Stories,” said Shamal Ranasinghe,Pandora VP of Creators Product. “Creators – including artists, songwriters, celebrities, and podcasters – can now use Pandora AMP to voice their Stories, giving more meaning, heart, and insight into their fans' favorite music. When combined with Pandora’s artist marketing and data analytics tools, Pandora Stories gives Creators the industry's leading toolkit to connect to their listeners.”
It's not hard to imagine the best "Stories" make their way to SiriusXM.