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image from pmcvariety.files.wordpress.comUPDATE: At 12:01 AM Friday, Taylor Swift released a new single and video, "ME!" featuring Brendon Urie of Panic! At The Disco. Most previous releases by Swift have been windowed, but "ME!" was available on Spotify, Apple Music, YouTube and all major streaming services immediately.

UPDATE: Taylor Swift's ME! Breaks YouTube, Amazon Records

Variety gushed that Swift had delivered "phantasmagorical sugar rush" and her legions of fans certainly agreed. YouTube Music hosted the premier preceded by a live Q&A, and just over eight hours later it passed 28 million views there.

Check back here for more early stats as the come in.

In the meantime, enjoy.

 

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