Live & Touring

Flow Festival Asks Artists To Take A Stand For The Environment With Sustainability Rider

image from pbs.twimg.comThe Flow Festival has invited artists to take a stand for the environment with their riders. Created in collaboration with Flow’s sustainability partner Neste, the world’s largest producer of renewable diesel, the Sustainability Rider offers a free-to-use set of clauses that can be added to existing riders, including recycling or offsetting aviation emissions.

Over the past 15 years, the Helsinki based Flow festival has become known for its ambitious environmental work. The festival’s responsibility program, Sustainable Flow, which sets guidelines for everything from energy production and waste management to sustainable meals offered by food vendors, has made Flow one of the first carbon-neutral festivals in the world.

“Sustainable choices are a part of Flow’s DNA. Over the years, we’ve shown that creating an environmentally conscious event does not mean compromising quality or making the experience any less unforgettable,” said Milla Valjus, Flow Festival’s Marketing Manager. “Sharing responsible values with our partners, artists as well as festival goers makes Flow Festival a global forerunner in sustainability matters.”

Neste and Flow share ambitious climate targets, and this collaboration is a prime example of sustainable choices that we can offer to large events, such as Flow Festival,” added Sirpa Tuomi, Marketing Director at Neste. “We need all the possible ways to tackle the climate crisis. I’m happy that we could provide our sustainability expertise to introduce the Sustainability Rider for the artists while continuing to offer our Neste MY Renewable Diesel to reduce festival’s greenhouse gas emissions.”

Artists such as Neneh Cherry and Theo Parrish have already signed on to make a climate conscious statement in their riders.

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  1. Papon was born to a set of brilliant musicians of Assam and was introduced to music and its intricacies at a very early age.
    Coming from a musically attuned family, Music has always been in his blood. His inspirations came from the wide array of sound that he has been exposed to – i.e. from the traditional Folk songs of Eastern India to Ghazals to new-age Electronica.
    Papon’s popularity and legend grew after his appearances on all three seasons of Coke Studio India.
    Papon’s long-standing collaboration with pioneering producers Midival Punditz have led to songs he’s co-composed like Har Ek Baat and Naina Laagey finding their way to Bollywood film Soundtrack.
    In the last couple of years, Papon has quickly carved a niche for himself in the world of playback singing.
    Papon’s first few tracks in Bollywood were Har Ek Baat and Naina Laagey, the ones he had collaborated with Midival Punditz, for film Soundtrack(2011). He has also sung tracks like Jiyein Kyun for the film Dum Maaro Dum (2011) and Zindagi Aisi Waisi for I Am Kalam(2011).His rendition of Kyon in Anurag Basu-directed Barfi! (2012) won him applause and accolades alike. 2013 has seen Papon add more hits to his name like Kaun Mera in Special 26 (2013) and Maula Sun Le Re and Khud Se from the John Abraham-starrer Madras Café (2013). In Laxmi – movie by Nagesh Kukunoor, Papon has sung the song Sun Re Baavli. In the movie Bobby Jassos Papon sang a duet with Shreya Ghosal. The most recent ones are in the movies Happy Ending, Baby, Hawaizaada, Dum Laga Ke Haisa, Humari Adhuri Kahani, Bajrangi Bhaijaan etc.
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