The investment will allow TickPick to accelerate marketing and business development initiatives and establish a data team to utilize machine learning and artificial intelligence.
TickPick expects to surpass $200 million of gross transaction value in 2019, achieving more than 60% year-over-year growth. Its clients include the Firefly Music Festival and Riot Fest, the Big South and Western Athletic Conferences, Florida International, Georgia State and Santa Clara Universities, wrestling icon Ric Flair, Sports Illustrated Saturday Night Lights, Shaq's Fun House, and the Maxim Pregame Experience, among others.
Founded in 2011 by Brett Goldberg and Chris O’Brien, TickPick offers a full transparency approach with “all in” price. In 2018, TickPick purchased Razorgator, another secondary ticket marketplace which doubled the company’s customer base, and Rukkus, a live entertainment search engine with high-definition 360-degree seat-view functionality of sporting venues.
As part of the investment, Mr. McKee and Chip Baird (Partner and Co-Founder of PWP Growth Equity) will be joining TickPick’s Board of Directors. J.P. Morgan Securities LLC acted as exclusive financial advisor to PWP Growth Equity in this transaction.