10 Stats That Prove You Need To Be on TikTok

Tiktok_logoTikTok played a pivotal role in the rise of the record-breaking hit “Old Town Road” by Lil Nas X, Blanco Brown’s “The Git Up” and Sueco the Child, whose track “Fast” garnered 17 million Spotify plays after he seeded a clip from the song on the video app. But just how big is TikTok, who uses it and how often?


image from 1s7efb3dokct1y2e4q31coij-wpengine.netdna-ssl.com

1. Tik Tok Has an Average of 500 Million Monthly Users

2. 5 Million Monthly Users Are from the United States

3. 66% of Users Are Younger Than 30-Years-Old

4. 29% of Monthly Users Open Tik Tok Every Day

5. 660 Million Downloads Were Generated on Tik Tok in 2018

6. There Are More Than 5 Million #InMyFeelings Challenge Videos on Tik Tok Compared to 1.7 Million on Instagram

7. Roughly 43% of Users Are in India

8. Users Spend an Average of 52 Minutes per Day on the Tik Tok App

9. In-App Purchases Increased by 275% Year-over-Year

10. Tik Tok Is Currently More Popular on Android Than It Is on iOS

via No Reach

MORE: How the Music Industry Can Incorporate TikTok Into Its Artist Marketing Strategies

Share on: