D.I.Y.

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How to use Facebook, Instagram ad tools to do free audience research [HYPEBOT HACK]

This hack uses Facebook and Instagram ad tools to research an audience or potential audience size and makeup without ever spending a dime.

Boosting an event or post on Facebook or a post or story on Instagram can be a cost-effective tool for marketing shows and more, but those same ad-building tools can also be very useful without spending any money.

Innovative growth hacking strategy illustration with colorful background and hand writing "Growth Hacking" on whiteboard.

The hack

You can go through the process of putting together an ad including choosing a target audience or several target audiences without ever purchasing the ad itself.

That gives you data about fans of similar artists or specific genres and ages within the radius of a city that you are considering playing without ever having to spend a dime.

Here are two articles about how to use these ad tools for musicians:

Follow the steps described in these as if you were buying an ad, choose your target audiences, but never hit purchase.

Give it a try and let us know what you think.

Bruce Houghton is Founder and Editor of Hypebot and MusicThinkTank and serves as a Senior Advisor to Bandsintown which acquired both publications in 2019. He is the Founder and President of the Skyline Artists Agency and a professor for the Berklee College Of Music.

Bruce Houghton on 08/09/2021 in D.I.Y. | Permalink | Comments (2)
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  2. Nyc

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