Linktree acquires Songlink, launches ‘Music Links’ with unique features
Linktree has acquired Songlink/Odesli, the automated music link aggregation platform, and will integrate it into a newly launched Music Link feature.
Wiz Khalifa, Luke Combs, BENEE, Vance Joy, Ashnikko, and Luke Hemmings of 5 Seconds of Summer are among the artists utilizing Music Links at launch.
What’s different about Songlink and now Music Link is that it automatically detects and displays the same song or album across 16 streaming services. Each link is also automatically personalized to the fan’s geographic location.
Artists can re-order the list of streaming services and add unlimited links and YouTube and Spotify embeds to share music, merchandise, and tickets all in one place.
Also important to artists, Music Link interactions with Spotify embedded content will count as a stream for the artist.
PRO accounts add access to robust analytics.
“Before co-founding Linktree, my brother Anthony and I spent a lot of time helping artists grow their audiences and establish their digital presence, having come from three generations of family-run music businesses. Our acquisition of Songlink/Odesli and the launch of Music Links solves these challenges that so many in the music industry face by allowing them to seamlessly promote music and reach a global fanbase through an enhanced streaming experience,” said Alex Zaccaria, co-founder and CEO of Linktree. “Linktree continues to evolve to meet the needs of all creators and help them connect with a diverse range of audiences.”
Kurt Weiberth, Founder of Songlink/Odesli said: “I’m excited to bring our technology into Linktree as they open the door even wider for creators and members of the music community. Linktree continues to be a platform that is committed to expanding, refining, and establishing new ways for artists to connect with fans and broaden their audiences.”
Bruce Houghton is Founder and Editor of Hypebot and MusicThinkTank and serves as a Senior Advisor to Bandsintown which acquired both publications in 2019. He is the Founder and President of the Skyline Artists Agency and a professor for the Berklee College Of Music.