Fabrice Sergent on how Bandsintown helps artists get seen and much more
With the help of tools like Bandsintown for Artists and a new Shazam integration, Bandsintown Co-Founder and Managing Partner Fabrice Sergent is helping artists get seen.
by Rutger Ansley Rosenborg from Chartmetric’s How Music Charts
With their suite of artist-friendly tools, Bandsintown is helping artists get seen — both online and at shows — and our guest Fabrice Sergent, Co-Founder and Managing Partner at Bandsintown, believes the platform can help artists build a sustainable future.
Considering Bandsintown has a reach of 250M monthly active music fans, 67M+ concert goers, and 550K touring artists registered globally — not to mention digital marketing tools, a robust analytics back-end, and a new Shazam integration — the platform is becoming increasingly important for artist promotion.
Much of that evolution stems from Sergent’s vision for the platform, which is informed by his background as a technologist and entrepreneur:
“Being innovative is to disrupt… An artist is disrupting, everything [they do] really, by nature. I find people interesting when they are different… That’s what I’m looking for, that’s what’s so interesting in the world. The forces that are resisting change, that are not recognizing differences, that are trying to suppress them, are the ones that I’m fighting.”
According to his LinkedIn profile, Sergent is “an entrepreneur driven by passion, having led hyper growth digital media enterprises in the U.S. and in Europe with extensive experience in the music industry, digital consumer marketing, brand building, business development, and mergers and acquisitions. He co-founded and led two startups to $100M+ revenues, starting his journey by founding Club-Internet, with the support of Lagardere/Hachette, in 1995. Club-Internet was one of the very first Internet Service Provider (similar to AOL in the US) launched in France and later became one of the largest [Internet Service Providers] before it was purchased by Deutsche Telecom’s T-Online in 2000 for 1.2B Euro.”
On this episode of How Music Charts, we look back on Sergent’s road to music, how Bandsintown is using data to help artists build sustainable music careers, and what the future has in store for live music.