Spotify’s Get Ready for Spotify 2026 Wrapped landing page is officially live on Spotify for Artists, signaling the rapid approach of the music industry's most viral marketing moment.
Last year alone, fans shared Wrapped content more than 635 million times. For artists at every stage of their career, Wrapped has become a critical opportunity to drive engagement, thank loyal supporters, and convert casual listeners into superfans.
To help musicians maximize this moment, Spotify has rolled out a comprehensive preparation guide, including a brand-new video feature.
Here is exactly how artists can get their profiles Wrapped-ready.
1. Upload a Personal Video Message
All artists can record and upload a short video message (under 30 seconds) to speak directly to their top listeners. This is a chance to thank fans for their streams, celebrate a major 2026 milestone, or tease an upcoming 2027 project.
- Where it lives: Eligible messages will be featured directly in fans’ Wrapped data stories and the Your Artist Messages feed.
- How to do it: Uploads are managed through the Video & Visuals tab within your Spotify for Artists dashboard.
- Deadline is Nov. 6th.
2. Share a Performance Video (NEW for 2026)
New this year, eligible artists participating in the video upload beta can share performance videos directly to the platform. Whether it’s a high-energy live show, an acoustic cut, or an intimate studio session, this feature gives fans a deeper look into your artistry.
- Where it lives: These videos will appear in fans’ Your Top Songs playlist during Wrapped. Users simply tap the "Performances" chip to watch live versions of the tracks they love.
- The Perks: These videos are eligible for royalties, count toward charting, and remain permanently on your artist profile even after Wrapped season ends.
Note: Submitting messages and performance videos gives Spotify permission to distribute it, but does not guarantee placement.
3. Optimize Your Spotify Artist Profile
Don't let the influx of Wrapped traffic go to waste. Before the campaign launches, ensure your profile is fully optimized to capture new fans and drive revenue:
- Update your bio and profile image.
- Refresh your track Canvases.
- Pin your latest merchandise to the top of your page.
- Ensure all upcoming tour dates and shows are accurately listed using Bandsintown so listeners know where to catch you live next.
Fine more information on the Spotify For Artists' Get Ready for Spotify 2026 Wrapped guide here.
Hypebot’s Bottom Line
With over 635 million shares last year, Spotify Wrapped has evolved into the Super Bowl of music marketing. The addition of performance videos this year is a massive upgrade, giving artists a way to monetize their live content while simultaneously deepening fan connections.
If you haven't marked November 6th on your calendar to upload a personalized thank-you video, you are leaving one of the easiest, highest-converting fan engagement tools of the year on the table. Take 30 seconds, record a genuine message on your phone, update your merch, and let the algorithm do the heavy lifting when Wrapped drops.
Stay tuned, Bandsintown's 2026 High Notes is starting soon!
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