RCA Music Boosts Mobile Promo
Boost Mobile and Motorola have inked a with RCA Music Group that lets the former align with various RCA artists for grassroots marketing campaigns, launch parties and tours. The first such relationship is with Mario, an artist on RCA’s J Records. Boost will host events around Mario’s upcoming release, Here I Go Again.
Jarrod Moses, president/CEO of Grey ad agency unit Alliance, which put together the deal, said he will help Boost and Motorola choose other artists. “What we’re doing on an ongoing basis is sitting down with RCA and matching up likenesses of what the brands need,” he said.