If you spent any time near Fred again..’s corner of the internet this summer (how could you not?!), you probably encountered three young Mexican brothers singing, producing, laughing and finishing music alongside him in Mexico City.
Fred again.. and LATIN MAFIA turned the creation of their collaborative mixtape, 9 months & 50 hours, into a three-day YouTube livestream watched more than 7.5 million times. Now that's a deep hang.
Almost immediately after completing it, they played the new music for more than 20,000 people at Palacio de los Deportes. The full performance has since been released through YouTube Music, while the mixtape debuted at No. 1 on Billboard’s Top Latin Pop Albums chart. It was an enormous introduction to LATIN MAFIA for listeners outside the Spanish-speaking world.
But “introducción” isn't exactly the right word.
These three brothers have been building their mass audience alongside a recognizably contemporary visual language through their unique live shows, which connect with today's Mexican music and culture fans in an active, engaged style. It's everything that Fred himself stands for, and it's why their collab felt so authentic. Catch LATIN MAFIA live on tour with Bandsintown.
3 Brothers, 2 Singers, 1 Producer
LATIN MAFIA consists of twin brothers Milton and Emilio de la Rosa on vocals and their older brother Mike de la Rosa handling production. The brothers began sharing music online during the pandemic, eventually uploading songs to streaming platforms in 2021. Their rise was fast. Before releasing an album or signing with a label, they were already selling out large venues across Mexico.
That early success led to festival appearances at Coachella and Lollapalooza in Argentina and Chile, followed by a deal with Rimas Entertainment in 2024. Their debut album, TODOS LOS DÍAS TODO EL DÍA, arrived that October and earned them a Latin Grammy nomination for Best New Artist.
Their music combines alternative pop, R&B, reggaeton, trap, electronic music, flamenco, cumbia and occasional flashes of punk, but they honestly could care less about genres or labels of any kind. LATIN MAFIA do not really make "genre-hopping" music, it's more like a "whatever we feel" approach.
A song can begin as an intimate ballad, develop a nervous electronic pulse, collide with an abrasive breakbeat and suddenly burst into something euphoric. The switch-ups sound like the emotional volatility of being young, overwhelmed, and unsure what you are supposed to do with everything you feel.
Hence: their deep connection with their domestic fan base.
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Their Music Moves the Way Feelings Do
“Siento que merezco más” begins in wounded reflection before mutating through electronic distortion, flamenco textures, and punk-like release. “Patadas de Ahogado,” with Humbe, is softer and more openly romantic. “Sentado aquí” sounds furious, anxious, and ecstatic within the same performance.
Even the titles on TODOS LOS DÍAS TODO EL DÍA were designed to function together like one continuous thought. The album begins with “Siento que merezco más” — “I feel like I deserve more” — before moving through statements about falling apart, uncertainty, dishonesty, expectation and noise.
LATIN MAFIA’s music feels contemporary because it does not insist that one emotion must finish before another begins. It all blends together organically... kind of like life.
The brothers explained to the Los Angeles Times that the songs frequently emerged from mistakes and “happy accidents;” a freedom that is easier to understand when you remember they are siblings. Their shared history allows them to move quickly, contradict one another and recognize ideas that might be difficult to explain to an outsider.
Enter Fred again..
Speaking of outsiders... Fred again.. and LATIN MAFIA may come from different worlds (London and Monterrey) but they speak the same emotional language.
Fred’s music often begins with small human fragments — a voice note, an unfinished sentence, a vulnerable vocal or an ordinary moment — and gradually expands them into communal electronic release. LATIN MAFIA travel in the opposite direction, beginning with personal songwriting and allowing the emotion to rupture the song’s structure. Both treat electronic production as a way to bring people closer rather than create distance.
Their collaboration began taking visible shape around Fred again..’s December 2025 Mexico City appearance. The short film under the fabric later documented the artists working through unfinished music together before that show. By July, they had transformed that relationship into the live-streamed creation of 9 months & 50 hours. This collaboration feels like two existing musical languages discovering a shared vocabulary.
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This Audience Was Already Here
There is a tendency in the global music business to recognize an artist’s momentum only after someone familiar validates it, but that would be a serious misreading of LATIN MAFIA’s story.
In 2024, more than 18,000 fans attended a free immersive listening event for their debut album at Palacio de los Deportes. The following year, their international tour concluded with three sold-out performances at the venue, drawing 64,500 people in total.
LATIN MAFIA’s concerts help explain why the newly global fan connection runs so deep. The twins race around the stage while Mike directs the sonic chaos. Body-mounted cameras capture faces and movement from unusually intimate angles. Glitchy footage follows them through venue hallways. One European performance even included a deliberately ridiculous instructional video teaching the crowd how to mosh before the music erupted again.
The production is conceptual, but it never feels sterile. Humor, anxiety, tenderness and sensory overload are allowed to coexist. As with the songs, the live show moves the way feelings do.
The Takeaway in All This?
There is a useful lesson here for independent artists. Amplification and authenticity can offer two separate trajectories for an artist's career — one is inward-leaning and one is outward-facing. But that doesn't necessarily mean they aren't connected.
Fan connection usually stems from an artist doing something that communicates and registers on an emotional level with an audience, that's where the authenticity part comes in. Do your best to remain truthful to your voice and vision, execute your artistic endeavors unabashedly and without compromise, and eventually people will notice.
So, “who are LATIN MAFIA?” The short answer is that they are three brothers from Mexico making pop music without staying inside pop music’s borders. The better answer is that they're what happens when you do the work of creating authentic, personal art, then you find a growth channel to broadcast it to the rest of the world.
