AI and the Future of Music Licensing: From Uncertainty to Opportunity
Music supervisors—the people who choose and license songs for film, TV, and ads—are often the gatekeepers to massive exposure for indie songwriters. A single placement can reach millions of new listeners and open career-changing doors. But as AI-generated tracks flood the market, authentic, human-made songs are more valued than ever.
The music business is splitting in two. Here’s why songwriters are reinventing their role
Streaming is falling short for today’s songwriters, and many are choosing to forge their own path instead of waiting for change. MIDiA’s new report shows how a new generation of. Continue reading
The pure songwriter is disappearing and it’s everyone’s problem
The traditional “pure” songwriter is quickly disappearing – and the entire music industry could suffer because of it, writes Tatiana Cirisano of MIDiA Research. As more writers are forced to become performers just to survive, the future of songwriting, collaboration, and fair compensation is at risk.
